Cooper Tires, a leading U.S. tire manufacturer since 1914, partnered with Publicis Sapient to transform its North American website into a user-friendly, decision-driven platform. Key features like Help Me Choose, Find Tires, and Tire Comparison guided customers seamlessly from exploration to purchase.

In my role as Junior Visual Designer, I focused on the creation and maintenance of a design system based on atomic design principles. The system ensured visual consistency, streamlined production, and enabled scalable, cohesive interactions across the site, elevating the overall user experience.